The void of space gives us indescribable emotions and tension. Therefore, ‘emptying’ has a lasting impression on us. ‘Emptying’ means being invisible but present, intangible but valuable.
A’ddict emphasizes the ‘aesthetics of absence’ through its incense. A’ddict believes that the essence of incense lies in emptiness not in formal craftmanship or attachment of meaning. When merely the essence is left behind after emptying, the relationship between the fragrance and the user can be created. This relationship makes the individual’s respective scent stand out and hence creates a private language that combines the body’s natural scent and the product.